Sarah Archer
The Speaking Club
Story Led Speaking
Sarah Archer
The Speaking Club

Helping You Discover Your Stories and Connect More Powerfully with Your Audience to Make More Sales! 

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

Stories are Your Secret to Success!

Do you feel like you've got no interesting stories to share?

Or maybe you've got the stories but you just can't work out how to share them in a way that creates engagement and that emotional connection with your target customer...

Or you're feeling anxious and scared about putting yourself out there?

Don't worry, you're not alone, many online entrepreneurs I work with feel exactly the same way. 

That's why I put this resource together...
  • it will prove to you that you have interesting stories to share;
  • it will give you tools to make your stories more engaging and relatable; and
  • it will give you a simple, but powerful structure to use to build your confidence in sharing them 
After spending nearly 20 years writing for and performing in live comedy and theatre, I've discovered what makes  audiences laugh, cry and have 'aha' moments and that's what I teach my tribe. 

Like my student Verla Fortier...
At 63 Verla was struck down with a chronic illness and all her dreams for her retirement were shattered in a moment!
For a year she felt like a prisoner in her own home, then she discovered something that has given her back her life and her dreams. That’s when she decided other people with chronic illness needed to know what she knew, and she realised she’d have to be the one to share it.

So, she wrote a book and made it her mission to get the knowledge to the people who needed it.

Book sales were slow, and that’s when she decided she’d better start sharing  her story, that’s when she found me. 

Now Verla is telling stories with confidence on webinars, podcasts and on stage and since then her book sales have soared and the requests to tell her stories are flying in. But more importantly than that, her message is reaching people and helping them live their lives again!
I know you landed here for a reason, because you know that using stories can help you get the results you want and you're not using yours to their fullest potential...well that's exactly where My Story Wizard comes in!

The My Story Wizard toolkit will break down for you, step-by-step, how to unlock the door to find and use those stories in a way that gets you more sales. Your stories will make your message and business stand out, grab the attention of your dream customers and build your brand. 

The biggest myth that people have about writing stories is that you need to be a natural born storyteller, to be some sort of literary genius to affect people with your stories and it’s just not true. 

For the stories you use in business and marketing you don’t need imagination or creativity. You don’t need to be William Shakespeare, or JK Rowling or Charles Dickens.

The most important thing you need to have to write stories that have an impact is an understanding of your target customer… you need to know four things to connect with them:

- Their problem
- Their pain
- Their desire; and
- Their objections

We are living in a time when reality TV has never been bigger, and people want to see the real you. People don’t want to be sold to by slick, polished, salesmen, they want to see vulnerability and authenticity and that’s why your OWN stories are so powerful.

Does that make sense!?
My Story Wizard Toolkit

How will My Story Wizard help me?

  • Helps you find your stories, so that you'll never be stuck for powerful content to share with your audience.
  • Gives you tools for making your stories relatable & funnier, so that you can really tap into the emotion, make them smile and create aha moment.
  • Gives you a simple and powerful structure for sharing them, so that it's easy for you to get your stories out there and working to grow your business.
Get Your My Story Wizard Toolkit Below
Your Information is 100% Secure And Will Never Be Shared With Anyone.

Who the heck is Sarah Archer?

If we haven't met before and you're wondering who I am and why I'm qualified to be sharing this stuff...hopefully this helps.

I'm a comedian, actress, speaker, writer, marketer and coach. I've performed comedy and acted all over the UK for nearly 18 years. I've also written a cheeky little play, (which I'm very proud of), called 'Dearly Beloved' and that has been published and performed internationally. On top of that I've penned a couple of business books on pitching and how to add humour to your talks. 

Alongside that fun stuff, I spent a long time in the corporate world leading HR departments, and I'm an NLP practitioner too. (My Dad would say I'm a jack of all trades and master of none but now that's called a portfolio career!) 

This mix means I'm uniquely qualified to teach you how to use stories in a way that will make your audience sit up, listen, and fall in love with your message. 

All of which will help to grow your career, brand or business. 

(P.S. You may also know me from my podcast 'The Speaking Club', which is in over 155 countries and growing!)
Get Your My Story Wizard Toolkit Below
Your Information is 100% Secure And Will Never Be Shared With Anyone.

“Sarah is excellent at asking those ‘why’ questions and teasing out ideas and information so I ended up with an origin story, and ultimately a pitch, that I am happy with and feel fully reflects me, what I do, 
and why I do it.”
Jo Smyth, Wordworker

"Sarah gave a great insight into storytelling, how to use it as a very powerful marketing tool and it has already allowed me to present complex concepts in simple terms. This is not just a sales training. It helps on so many levels! Thank you!”
Bart Janaszek, Operations Director, 
Digital Trading

Some reviews for Sarah's book: 

Cracking Speech Mate! How To Use Humour To Make You An Amazing Speaker.

Some reviews for Sarah's book: 

Cracking Speech Mate! How To Use Humour To Make You An Amazing Speaker.

Working with Sarah...

“I was unsure what to expect, but had absolute faith and confidence in what Sarah could do for me. I wasn’t disappointed, from the very first session, Sarah guided me in how to present in a much more engaging way. Sarah taught me a number of techniques and methods, from my posture to even being able to add appropriate humour."
Jon Booth, Project Manager

Working with Sarah...

"Sarah knows her stuff and she knows people. She’s kindly nurturing but direct and holds you to task in all the right ways - the perfect balance of heartfelt understanding with supportive structured
systems. I cannot recommend her enough. If you’re looking for a speaking coach and a marketing mentor, look no further than Sarah Archer. 
Five stars all the way."
Katherine Brooke-MacKenzie, 
The Healthy Gut Clinic

Privacy Policy - Copyright 2020 - Story Led Marketing | Lemon Squeeze Ltd |
Powered By